RADIANNE

Ahr. is an innerwear brand that emerged from RADIANNE’s development of shapewear and is primarily aimed at a younger generation. While RADIANNE serves as the core line for shapewear addressing changes in body shape and concerns about the bust, Ahr. offers ways to naturally shape women’s inherent curves through more design-focused bras, bra tops, night bras, legwear, and other items. Within the brand group, it presents function-enhancing innerwear in a way that is closer to everyday fashion and self-expression, positioning it as an innerwear extension line for younger consumers, distinct from the beauty and health self-care area served by énai.

énai was created as the sister brand of shapewear brand RADIANNE. Drawing on the expertise and trust developed through shapewear, it extends beauty and wellness self-care into the everyday lives of busy women. While RADIANNE focuses on shaping the body through bras and Ahr. offers innerwear that supports natural curves, énai covers products ranging from swimwear, sweat-absorbing innerwear, and compression socks to body care and bath care items. Since its 2025 rebranding, it has been clearly positioned as the group’s self-care extension line, proposing habits that put oneself first and time for oneself.