RARE is the flagship line introduced in 1983 by BIG JOHN, a Japanese denim brand based in Kojima, Kurashiki, Okayama Prefecture. Centered on Japanese craftsmanship, it offers high-quality jeans made with uneven-yarn denim woven on power looms, selvedge, and lockstitch construction. Guided by its principle, “Quality Comes First,” the line proposes “jeans to grow into,” whose changes over time can be enjoyed as they are worn. Since its first model, RARE has been a pioneer of Japan’s vintage denim culture, and its current offerings include models such as R008 and R009.
Concept
Quality Comes First