ravime

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Country: Japan
Founded: 2020 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

ravime is a Japanese lingerie brand. It began in June 2017 as an Instagram photo essay themed around “being true to oneself,” sharing women’s natural appeal and changing emotions through photographs and words. It launched as a lingerie brand in October 2020 and focuses primarily on lingerie. Its concept is “Stay as you are.” The brand supports women who make choices for their own reasons rather than for others’ approval, and live naturally.

Concept

Stay as you are (as you are)

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2004

Year Brand Category Description

2004

RAVIJOUR

Parent brand

Clothing

A lingerie line centered on natural self-expression

ravime began as a lingerie brand in 2020, building on a photo essay project launched by RA

ravime began as a lingerie brand in 2020, building on a photo essay project launched by RAVIJOUR in 2017 to bring its worldview to a wider audience. In contrast to RAVIJOUR’s concept of “living sexily,” ravime puts forward “as you are,” centering natural self-expression that values one’s own feelings over the opinions of others. Its distinctive perspective embraces the enjoyment of everyday life, including romance and changing moods. It offers a different point of entry from LINGERIEAM, which developed from a high-end series for lingerie enthusiasts, and HIGHLINE by RAVIJOUR, which emphasizes intricate lacework and cutting.

2004 Parent brand

RAVIJOUR

Clothing

A lingerie line centered on natural self-expression

ravime began as a lingerie brand in 2020, building on a photo essay project launched by RA