RAVIJOUR

LINGERIEAM is a brand that originated from a high-end series offered by RAVIJOUR for lingerie enthusiasts. It was developed as an independent option for those seeking meticulously detailed designs and expressions that are not confined by existing conventions. While sharing RAVIJOUR’s core idea of “living sexily,” it upholds “Identity” and focuses on self-expression and the self-expression of independent women. Unlike ravime, which presents an authentic, everyday self within RAVIJOUR’s range, and HIGHLINE by RAVIJOUR, the parent brand’s high-end line, it is positioned as an independent brand that developed from a series for lingerie enthusiasts.

ravime began as a lingerie brand in 2020, building on a photo essay project launched by RAVIJOUR in 2017 to bring its worldview to a wider audience. In contrast to RAVIJOUR’s concept of “living sexily,” ravime puts forward “as you are,” centering natural self-expression that values one’s own feelings over the opinions of others. Its distinctive perspective embraces the enjoyment of everyday life, including romance and changing moods. It offers a different point of entry from LINGERIEAM, which developed from a high-end series for lingerie enthusiasts, and HIGHLINE by RAVIJOUR, which emphasizes intricate lacework and cutting.

HIGHLINE by RAVIJOUR is a high-end line that expresses RAVIJOUR’s concept of “living sensually” through more refined designs. It foregrounds its attention to materials and details, including delicate lace and embroidery, sheerness, and considered cuts, and offers garters and chokers in addition to bras and bottoms. It is a line within RAVIJOUR that develops the brand’s design character, with a different focus from ravime, which centers on being oneself naturally. Unlike LINGERIEAM, an independent brand that developed from a series for enthusiasts, HIGHLINE is positioned as a line of RAVIJOUR.