Rawtus is a Japanese fashion brand founded in 2008 by designers Ryūichirō Shimazaki and Hisako Sato. The two designers, who gained experience designing menswear and womenswear at MUJI, create clothing centered on leatherwear. Developed independently in 2011, “New Goat Leather” is an original material that does not require a lining and is used in some of the brand’s signature pieces. The name Rawtus is a coined word combining “Raw” (things as they are) with the Japanese word “tasu” (to add). The brand’s concept is to add ideas and techniques to familiar things and create something new. Rawtus has exhibited at trade shows in Paris since 2010 and has also expanded internationally.
Concept
By adding ideas to everyday things that people consider ordinary, Rawtus creates unexpected and interesting results, completing the values embodied by the brand.