Tagline
Creations designed to be a “key” to enjoying fashion and to make you feel uplifted and proud when you wear them.
re_k by JUNRED is a web-exclusive label launched in 2021 under JUNRed, operated by JUN Co., Ltd. in Minato City, Tokyo. Its name is a coined term derived from “recreation,” “key,” “kite” (to soar), and “kvell” (to feel proud). It offers creations at accessible price points, with the intention of serving as a “key” to enjoying fashion and of making people feel uplifted and proud when they wear them. Centered on a clean style that reflects the everyday pleasures of youth culture, hobbies, and play, the label offers unisex items. Inventory information can still be checked on J'aDoRe JUN ONLINE.
Concept
“Reku by JUNRED,” commonly known as “Reku,” is a coined name derived from “recreation,” “key,” “kite” (to soar), and “kvell” (to feel proud). The creations are intended to serve as a “key” to enjoying fashion and to make people feel uplifted and proud when they wear them. Rather than focusing only on fashion, the label presents a clean, trend-conscious style that reflects the everyday pleasures of youth culture, hobbies, and play.