REEFUR

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Overview

REEFUR is an original Japanese fashion brand first produced by model Rinka. Launched in 2012, it was offered at MAISON DE REEFUR, a lifestyle store where Rinka served as creative director. Focusing on daily wear and homewear, the brand offered clothing and related items for women, proposing a real wardrobe that expressed the kind of closet Rinka herself would want to wear. Its operations ended in 2020 when MAISON DE REEFUR suspended its brand activities.

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1 brands
Founded
2012
2012 Parent brand
MAISON DE REEFUR
Clothing

The first original line, covering daily wear and homewear

REEFUR was the first original brand produced by Rinka for MAISON DE REEFUR, which opened i

REEFUR was the first original brand produced by Rinka for MAISON DE REEFUR, which opened in 2012. It consisted of two collections, daily wear and homewear, and handled everyday clothing and clothing for spending time at home within the parent brand’s broader lifestyle offering. In Fall/Winter 2015, the store’s original products were renewed as LI HUÀ, placing REEFUR before that transition as an early original brand. Later, in 2018, “M,” which proposed basic everyday clothing, was also launched, creating a lineup with multiple original clothing lines. As the parent brand suspended operations, all stores ended business on January 14, 2020.

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