Reese Cooper

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Overview

Tagline

doing a lot with a little.
Reese Cooper launched the eponymous fashion label in 2016 in Jacksonville, Florida, USA. Centered on menswear and womenswear, the label presents a vision inspired by vintage Americana and the outdoors, developing each collection as a “chapter.” Its official ethos is “vintage Americana fused with the great outdoors,” and production takes place in Los Angeles. The label also works with One Tree Planted® on an initiative to plant one tree in California’s forests for every item sold.

Concept

vintage Americana fused with the great outdoors.

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
2023-2024
2023 Sub-brand
RCI Reserve
Clothing

A circular initiative line that reconfigures surplus materials.

RCI Reserve, an abbreviation for REESE COOPER Reserve Program, was introduced in 2023 as a

RCI Reserve, an abbreviation for REESE COOPER Reserve Program, was introduced in 2023 as an ongoing initiative that reuses surplus materials left at the office, such as fabric, lining, zippers, and ribbing, to reconfigure them into new garments. It follows rules that materials cannot be returned to the same use and that no new patterns are created. Each piece has a handwritten label recording the material’s origin, its new use, and the completion date. Unlike the main line and RCOS, it is developed as a special line that explicitly presents the brand’s circular practices.

2024 Sub-brand
RC Outdoor Supply
Clothing

An independent outdoor line focused on functionality and activity.

A derivative line under Reese Cooper that launched in late 2024 with support from PacSun.

A derivative line under Reese Cooper that launched in late 2024 with support from PacSun. Officially, it is presented as an outdoor offering centered on functionality and activity, featuring items created from RCI’s perspective. In 2026, it moved to independent operations, taking development and production in-house, and is positioned as a separate RC label for a broader audience, distinct from the parent brand’s seasonal offerings.

2024 Sub-brand
RCOS
Clothing

A related outdoor line identified by the RCOS designation.

RCOS is a name used as an abbreviation for RC Outdoor Supply, referring to an outdoor line

RCOS is a name used as an abbreviation for RC Outdoor Supply, referring to an outdoor line of the same family developed under Reese Cooper. Products and accessories prominently feature the RCOS logo or RCOS Hook, serving as shortened forms of the brand name. At its launch in 2024, the line was tested through several capsules with support from PacSun, and in 2026 it transitioned to an independent development and production structure.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Reese Cooper

Country of origin, founding year, categories and parent brands.

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