Tagline
Those clothes are everything about her.
RehersalL is a Japanese remake fashion brand originating in Fukuoka. It began with remade accessories such as Afghan stoles and now offers clothing and accessories made using military wear, workwear, and vintage garments as materials. In addition to giving secondhand clothes new life, the brand also creates original items. At its Fukuoka atelier, it handles everything from planning to dyeing, incorporating handwork as it reconfigures the functional beauty of materials and their aged character into new styles. The brand name carries the meaning “everything about her.”
Concept
She chooses clothes on her own terms—not merely as attire, but to create her own way of life and happy moments.