Reinest is a lingerie brand launched in Japan in 2014. It was founded by dazzy Co., Ltd., which operates an apparel e-commerce business, and focuses primarily on bras and panties. The brand centers on bringing out the duality women possess and proposing lingerie that allows them to become who they want to be. At launch, it introduced series expressing the two sides within: “Pure” and “Sexy.” It continues to sell through its official online store, offering items such as bra-and-panty sets, bra-and-thong sets, and panties sold individually.
Concept
Elevated lingerie that brings out the duality women possess and allows them to become who they want to be