Tagline
Products whose trends have passed, replayed once more
REPLAY CONTAINER is a content brand founded in South Korea in 2013. It focuses on clothing while also offering lifestyle products such as bags, and introduces new content each quarter. Its name combines “REPLAY” and “BOX,” and the brand aims to revive trends that have passed in the age of fast fashion. Officially, it is described as a brand that, based on minimalism, depicts the simple, repetitive forms of the content introduced each season.
Concept
A content brand symbolizing a “container box that replays,” combining “REPLAY” and “BOX.”