RICE NINE TEN is a menswear brand launched in Japan in 2017 by Shohei Kimura. Its name derives from the aspiration to be a “KABUKIMONO” who freely expresses “iki” (“RICE (rice) + NINE (nine) + TEN (ten) = iki”). With “Intuition and subjectivity first” as its concept, the brand presents distinctive clothing that combines tradition and innovation. It focuses on knitwear incorporating vintage-inspired elements, which has become its signature.
Concept
Intuition and subjectivity first