Rito is a Japanese fashion brand launched by textile designer Miyako Shimakawa for Fall/Winter 2016. Drawing on her experience in textile design for overseas luxury brands at Stylem Takisada-Osaka, the brand developed womenswear with a focus on creating materials. Its concept was “Building a sensibility together.” It was later renamed rito structure and also introduced unisex and menswear lines. Treating clothing as product design, it proposed offerings such as the “Connected Line,” whose pieces could be worn in combination. The brand suspended its activities after its Spring/Summer 2023 collection.
Concept
Building a sensibility together