RME.

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Overview

Tagline

Redefine Me.
RME. is a select brand derived from Rename. It offers women’s wear and fashion accessories such as bags. Its theme is redefining oneself in the freedom of not being bound by things or names, under the slogan “Redefine Me.” It is introduced as a brand derived from Rename, which is produced by Japan’s FINE Co., Ltd.

Concept

Redefining oneself in the freedom of not being bound by things or names.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2016
2016 Parent brand
Rename
Bags

A derivative brand that extends Rename’s philosophy through curation

RME. is a select brand derived from Rename. While Rename recirculates clothing by replacin

RME. is a select brand derived from Rename. While Rename recirculates clothing by replacing its brand tags, creating a system for delivering products without being constrained by the names attached to them, RME. expands this idea into the theme of choosing according to one’s own sensibility, apart from invisible standards such as titles, roles, and trends. Its products are centered on selections guided by sensibilities found within trends, and it differs from projects such as Rename X, which create new products from surplus fabric. In contrast to Rename, which handles the recirculation system, RME. is developed as a brand that proposes a perspective on choosing.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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Wearers and lines

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