Rocawear Red Label

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Overview

Rocawear Red Label is an apparel line launched in 2003 by the U.S. streetwear brand ROCAWEAR. Centered on shirts and denim, it was described in media reports at the time as having a more tailored fit than the parent brand’s core products, and was sold at retailers including Bloomingdale’s. ROCAWEAR was founded in 1999 by Jay-Z (Shawn Carter), Damon Dash, and others. No dedicated designers or ongoing current releases for Red Label have been confirmed.

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1 brands
Founded
1999
1999 Parent brand
ROCAWEAR
Clothing

A line focused on slim-fit styles for a more mature audience

One of the lines ROCAWEAR rolled out in 2003, it focused mainly on shirts and denim and in

One of the lines ROCAWEAR rolled out in 2003, it focused mainly on shirts and denim and introduced a slimmer fit than the parent brand’s relaxed silhouettes at the time. Presented as a line sold at Bloomingdale’s, it helped expand the brand’s offerings beyond conventional streetwear to include clothing aimed at a more mature audience. Rather than an independent, ongoing brand, it was a spin-off line within ROCAWEAR’s lineup at the time.

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Country of origin, founding year, categories and parent brands.

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