ROJITA

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Country: Japan
Founded: 2001 2000s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

ROJITA is a Japanese women’s fashion brand that opened its first store at SHIBUYA109 in Shibuya, Tokyo, in 2001. Its style centers on a girly and feminine aesthetic that combines sweet, cute details and colors with darker elements. Its offerings range from dresses, tops, bottoms, and outerwear to shoes, bags, and accessories. Its official concept is “For girls who want to stay cute forever,” and it also offers the related line couture BY ROJITA.

Concept

The concept is aimed at girls who want to stay cute forever. Sweet, cute details and color options are accented with a slightly dark touch. It proposes an indulgent style that is girly yet dark and elegant.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2011

Year Brand Category Description

2011

couture BY ROJITA

Sub-brand

Clothing

A derivative line focused on mature femininity

couture BY ROJITA is an independent women's fashion line within the ROJITA brand family. I

couture BY ROJITA is an independent women's fashion line within the ROJITA brand family. In the official online store, it is presented under a separate brand name and product range, offering clothing, shoes, accessories, and other items. In contrast to ROJITA's girlish direction, the line is positioned to offer a more mature, feminine style. Rather than replacing ROJITA's core focus, it broadens the brand's offerings for customers seeking a different feel.

2011 Sub-brand

couture BY ROJITA

Clothing

A derivative line focused on mature femininity

couture BY ROJITA is an independent women's fashion line within the ROJITA brand family. I