ROTOL is a Japanese fashion brand that launched with its Spring/Summer 2016 collection. Focusing primarily on menswear, it offers jackets, shirts, denim, knitwear, shoes, and other items. With “contemporary fatigue (combat clothing for modern everyday life)” as its concept, the brand proposes uniform wear based on elements of military and workwear, combining traditional methods with modern technology. The brand name is said to be a coined word combining “ROOT” (inheritance and history) and “TOOL.”
Concept
Contemporary fatigue (combat clothing for modern everyday life)