ROYAL PARTY NOBLE

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Overview

ROYAL PARTY NOBLE is an adult-oriented line of the women’s brand ROYAL PARTY, developed by Japan’s Eizan Co., Ltd. Launched in 2014, it offers simple, edgy products for women aged 25–30 that can be styled for both work and leisure. It also emphasizes silhouettes that express femininity. Its concept is “Daily Couture.” Shop Channel has introduced Isayama as having been involved as a designer from the launch.

Concept

Daily Couture

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1 brands
Founded
2006
2006 Parent brand
ROYAL PARTY
Clothing

A derivative line for adult women targeting those aged 25 and over

A new line for adult women derived from ROYAL PARTY in 2014 S/S, it was developed around d

A new line for adult women derived from ROYAL PARTY in 2014 S/S, it was developed around daily couture aimed at those aged 25 and over. While retaining the main line’s glamorous core, it placed greater emphasis on versatile styling for both work and leisure, as well as silhouette proposals. Compared with the main brand, which leaned toward teens to early twenties, it was positioned one age bracket higher. It can be understood as a derivative line that expanded the adult-oriented side before the later LABEL.

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