RUGGEDWORKS is a Japanese denim casualwear brand for children that opened its first directly operated store in 2010. Based on American casual style, it incorporates marine influences and offers basic apparel such as denim pants and T-shirts. Its products are distinguished by the application of advanced processing techniques to children’s clothing. Guided by the belief that “what children wear should be good precisely because they wear it,” the brand values comfort for children and peace of mind for parents.
Concept
Good quality is especially important because it is what children wear. Comfort for children, and peace of mind for mothers and fathers.