SAAKIN is a fashion brand directed by model and actress Yu Yamada. It began taking orders through a dedicated e-commerce site in 2022 and focuses primarily on clothing. The brand name derives from the Tagalog phrase “sa akin,” meaning “mine.” Its concept is to propose items that can be incorporated into everyday life and serve as a reward when people find time for themselves amid their busy days.
Concept
The name comes from the Tagalog phrase “sa akin,” meaning “mine.” It expresses the hope that having a reward for oneself would be welcome when one manages to make time for oneself amid busy days. The brand proposes items that can be used in everyday life, with the aim of helping people feel HAPPY at any time.