Tagline
A powerful pursuit that showcases premium swimwear & apparel for women.
SAINT HELENA is a women’s swimwear and apparel brand based near Byron Bay, Australia. It is designed by its founder and designer, Shannon, and draws inspiration from the region between Byron Bay and Bangalow. The brand offers swimwear and clothing and promotes respect for women’s diverse body types and self-image. Its brand introduction states that it prioritizes ethical manufacturing, using plant-based materials for clothing and recycled materials sourced from oceans and landfills for swimwear.
Concept
A brand that aims to ignite poetic justice and a social candour for women bound by the sea.