SALT&MUGS

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Overview

SALT&MUGS is a Tokyo-born fashion brand launched in 2019. It is designed by teams in Los Angeles and Japan, with everyday life and leisure in Los Angeles, California, as its backdrop, and surf, skate, music, and “SLACK LIFE” (a relaxed lifestyle) as its concept. Its offerings include T-shirts, sweatshirts, pants, goods, and pajama sets. The brand name derives from “SALT,” evoking the sea, and a mug representing everyday life. The brand presents an unpretentious American casual style.

Concept

SURF, SKATE, MUSIC & SLACK LIFE (a relaxed lifestyle)

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