sana is a Japanese dailywear brand created by THING FABRICS, an Imabari towel brand. Using techniques from the towel looms of Imabari, Ehime Prefecture, it develops fabrics for clothing, primarily from natural fibers, and produces apparel. By weaving towel fabric without forming a pile, it creates materials that retain absorbency and a soft feel. The brand name is a coined word derived from the Sanskrit word “Ksana,” meaning “a moment.” Unbound by the past or future, the brand values the present moment and proposes ageless everyday clothing that blends into daily life through designs attentive to the materials.
Concept
The brand envisions women with a clear sense of lifestyle who wish to value each moment in the present without being attached to the past or future. Through designs attentive to the materials, it proposes ageless dailywear that becomes part of the wearer's life.