Tagline
Clothing designed around American classic styles of the 1990s: comfortable, easy to wear every day without special care, and suited to everyday life.
SEDAN ALL-PURPOSE is a Japanese fashion brand launched by Shohei Fujiwara in 2021. Its designs are based on American classic clothing from the 1990s. The brand offers jackets, shirts, pants, and other items, centered on clothing that is comfortable, easy to wear every day without special care, and suited to everyday life. Drawing on the idea of finding something new in things from the past, the name embodies the wish expressed by “ALL-PURPOSE”—versatile, suited to every purpose, and intended for everyone. The brand aims to make clothes that anyone can wear at any time.
Concept
In the spirit of finding something new in things from the past, when considering an object in which nostalgia and novelty coexist in the present day, “SEDAN” felt like the perfect fit. “ALL-PURPOSE” means “versatile, suited to every purpose, and intended for everyone,” and expresses the wish for clothes that anyone can wear at any time.