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SELENAHELIOS

SELENAHELIOS

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Country: Japan
Founded: 2016 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

SELENAHELIOS is a Japanese fashion brand launched in 2016. Designer Kaori Udagawa develops apparel and accessories, including graphic T-shirts, through the filter of the cultures and music that have influenced her. At its core is an approach that gives form to the toxic and bewitching qualities hidden within women in a state closer to their natural selves. Its concept is to create something new by bringing together the opposing elements of Selene, the moon goddess, and Helios, the sun god.

Concept

Creating something new by combining two opposing elements: Selene, the moon goddess, and Helios, the sun god.

Collaboration partners

Dates and partner brands

All collaborations

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MAISON SPECIAL

An ongoing collaboration spanning multiple seasons. Centered on graphic T-shirts such as “LOVE,” “Drive,” and “Ribbon,” it also included items such as the Stone Bustier T-shirt and logo-embroidered sweatshirts.

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MAISON SPECIAL

An ongoing collaboration featuring SELENAHELIOS’s “FUTURE” message. It offered short-sleeved T-shirts combining the brand’s graphic expression with MAISON SPECIAL’s basic body silhouette.

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MAISON SPECIAL

The first collaboration with SELENAHELIOS. It featured vintage-inspired graphic T-shirts, including “DEEP KISS,” “NUDE,” and “it’s all illusory,” scheduled for release in June 2020. The collaboration also extended to commemorative items for the opening of the NEWoMan Yokohama store.