SMDF is the slim-fit line of SOMEDIFF, an original brand developed by JOKER, an online men's fashion retailer. Its name uses the initials of SOMEDIFF, and the line focuses on slim-fit men's casualwear, including T-shirts, cut-and-sew tops, and pants, designed to follow the body's contours. SOMEDIFF was announced as a new brand in 2020 with the aim of offering “special everyday wear that, while comprising basic items with a distinctive sense of trend, has something different that sets it apart from the rest.” SMDF is the luxury apparel line within SOMEDIFF that offers a tight silhouette.
Concept
Special everyday wear that, while comprising basic items with a distinctive sense of trend, has something different that sets it apart from the rest.