SPECIAL LINE is a line developed by the Korean upcycling fashion brand OverLab. It uses leisure sports equipment that has reached the end of its use, collecting and dismantling it before reconfiguring it into new products. The brand introduces the ONE-GEAR Edition, which dismantles a single piece of equipment and reflects its original details and colors, and the EUREKA Edition, which uses rare equipment to create limited quantities. It aims to weave the adventures of the equipment and its user into the story of each product.
Concept
SPECIAL LINE is a special experience in which the adventures shared by equipment and its user are newly woven into a product’s story and conveyed onward.