Studiopretzel is an Italian brand launched in 2011 by Florentine designer and founder Emiliano Ratzuro. Centered on an emphasis on lightness, it focuses mainly on shirts and shorts made from soft materials such as muslin and linen. Japanese textiles in vivid colors are used for the buttons, while Japanese elements are incorporated in a contemporary way into the inner pockets of its double-collared yukata. Regional artisans in Prato, Florence, and Pontassieve craft the pieces by hand as “Made in Italy.” Its listing in CNMI’s Fashion Hub confirms its activity as a current designer.
Concept
Comfort, an attraction to what lies to the east (Japan above all), and experimentation with garment volumes