SWING

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Country: Germany
Founded: 1992 1990s
Category: Clothing
Related brands: Clothing brands founded in the 1990s Clothing brands from Germany

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Overview

Tagline

FASHION THAT INSPIRE.

SWING is a German occasionwear brand that has been operating since 1992. It presents celebratory fashion for special moments in life and produces several collections each year, centered on dresses. The designs are created by an in-house creative team. Its stated policies include using audited production facilities based on the European amfori BSCI Code of Conduct and selecting high-quality materials that are as sustainable as possible. No founder or individual lead designer has been confirmed.

Concept

We create festive fashion for special moments in life.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2024

Year Brand Category Description

2024

Hey Kyla

Sub-brand

Clothing

A sister brand that presents a distinctive vision of femininity

Hey Kyla is a sister brand operating under SWING Collections. While SWING has long focused

Hey Kyla is a sister brand operating under SWING Collections. While SWING has long focused on party and occasionwear, Hey Kyla presents a feminine expression that foregrounds confidence and individuality, offering dresses from mini to maxi lengths, jumpsuits, and accessories. Unlike SWING Curve, which is organized primarily by size, Hey Kyla broadens the group’s assortment through its distinct brand name and design direction.

SWING Curve

Sub-brand

Clothing

A dedicated line serving demand for formalwear in larger sizes

SWING Curve is SWING’s size-specialized line offered by SWING Collections. It carries forw

SWING Curve is SWING’s size-specialized line offered by SWING Collections. It carries forward SWING’s core focus on party and formalwear, primarily serving European sizes 42–56 with cocktail dresses, eveningwear, and bridal attire. While Hey Kyla uses an independent brand name to develop a different design expression, SWING Curve bears the SWING name and complements the group’s size range by offering occasionwear in a broader range of sizes.

2024 Sub-brand

Hey Kyla

Clothing

A sister brand that presents a distinctive vision of femininity

Hey Kyla is a sister brand operating under SWING Collections. While SWING has long focused