Tanner Fletcher is a genderless fashion brand launched in 2020 by New York-based designers Tanner Richie and Fletcher Kasel. It focuses on ready-to-wear and vintage home, an interior-inspired domain, and reimagines interior design and fashion from the past through a contemporary lens. The brand removes current and past gender labels associated with clothing and advocates for a wardrobe that allows people to choose what suits them, free from fixed, box-like categories and rules.
Concept
We are setting out not to create a new shopping category altogether but to remove current and past gender labels associated with dressing that tend to put people in an invisible box with rules that don’t work with the freedom of our modern societies.