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Tiny Princess

Tiny Princess

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Country: Japan
Founded: 2017 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tiny Princess is a Japanese lingerie brand for people with smaller busts, launched in 2017 through izumi BODY LABO, an online underwear store operated by Izumi Co., Ltd. Its range centers on bras, panties, bralettes, and night bras, offering products that allow people with smaller sizes to enjoy their choice of materials and designs without compromise. Focused on functionality and design suited to smaller sizes, the brand specializes in everyday lingerie.

Concept

The concept is that having a smaller size can mean fewer design options, but that does not mean having to compromise on materials or design. The brand aims to help people make the most of their appeal and enjoy each day.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2017

Year Brand Category Description

2017

izumi BODY LABO

Parent brand

Clothing

A specialized line focused on smaller sizes

Tiny Princess was a brand offered within izumi BODY LABO for smaller sizes. Focusing mainl

Tiny Princess was a brand offered within izumi BODY LABO for smaller sizes. Focusing mainly on products available from AAA cup sizes, it offered dedicated bras and innerwear for people whose choices tend to be limited by their smaller size. Official announcements explicitly identified it as a brand offered within izumi BODY LABO, and since 2022 it has continued to be available through the Glamour Princess sales site. While Glamour Princess caters to larger sizes, Tiny Princess is a line dedicated to the specialized segment for smaller busts.

2017 Parent brand

izumi BODY LABO

Clothing

A specialized line focused on smaller sizes

Tiny Princess was a brand offered within izumi BODY LABO for smaller sizes. Focusing mainl