TOO-TOO was a women's jeans line aimed at the Mrs. market, launched in 1977 by BOBSON, a Japanese jeans brand originating in Okayama. It attracted attention with jeans advertisements targeting young Mrs. consumers in the inaugural issue of MORE, a women's magazine that advocated women's independence. It was developed as a women’s offshoot brand of BOBSON and is now recorded as a former brand in official historical materials.
Fashion brand directory szu
Page language: English
TOO-TOO
Share
X
(opens in a new tab)
Threads
(opens in a new tab)
Link copied
Could not copy. Select and copy the link below.
- Country
- Japan
- Category
- Related brands
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1969
Year
Brand
Category
Description
1969
BOBSON
Parent brand
Clothing
A sub-brand responsible for a women’s line aimed at young married women
TOO-TOO was a women’s sub-brand launched by BOBSON in 1977, responsible for presenting jea
TOO-TOO was a women’s sub-brand launched by BOBSON in 1977, responsible for presenting jeans to mature women, including young married women. It ran advertising in women’s magazines that focused on the image of an independent woman, and helped extend BOBSON’s reach in a jeans market centered on younger consumers to women at different stages of life. While Thomaston served younger women, targeting teens, and MM-8 focused on everyday casual styles rather than age, TOO-TOO occupied a specialized position within the women’s lines, primarily targeting young married women.
1969
Parent brand
BOBSON
Clothing
A sub-brand responsible for a women’s line aimed at young married women
TOO-TOO was a women’s sub-brand launched by BOBSON in 1977, responsible for presenting jea
TOO-TOO was a women’s sub-brand launched by BOBSON in 1977, responsible for presenting jeans to mature women, including young married women. It ran advertising in women’s magazines that focused on the image of an independent woman, and helped extend BOBSON’s reach in a jeans market centered on younger consumers to women at different stages of life. While Thomaston served younger women, targeting teens, and MM-8 focused on everyday casual styles rather than age, TOO-TOO occupied a specialized position within the women’s lines, primarily targeting young married women.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about TOO-TOO
Country of origin, founding year, categories and parent brands.
TOO-TOO is from Japan.
TOO-TOO was founded in 1977.
TOO-TOO covers the following categories: Clothing.
TOO-TOO is a sub-brand of BOBSON.