Tagline
Everything for workwear culture.
寅壱 (Toraichi) is a Japanese workwear brand founded in 1959 in Kojima Shimonomachi, Kurashiki City, Okayama Prefecture, by Hideo and Yasuko Murakami as Murakami Hifuku Honten. It began by manufacturing and selling work pants and jeans made from recycled fabrics, then expanded into workwear such as tobi outfits, while consistently continuing to manufacture and sell workwear since its founding. In 2019, it also launched the apparel line TORAICHI ARCHIVES, and grew to play a central role in “workwear culture” through the manufacture and sale of workwear. The brand states, “We believe that workwear culture means that clothes made for work embody pride, a sense of aesthetics, and a way of life.”
Concept
The brand regards workwear culture as the embodiment of pride, a sense of aesthetics, and a way of life in clothes made for work.