TSUBU

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Small, sharp and spicy.
TSUBU, launched on September 10, 2025, is a new line from the Japanese shoe brand Daniella&GEMMA. Its name comes from the Japanese word “tsubu,” meaning “grain,” and the line features women’s pumps, loafers, sandals, and other styles centered on the grain-like stud embellishments previously offered by the brand. Officially described as the “small, sharp and spicy” Tsubu-Tsubu series, products are being released under the name “TSUBU Daniella & GEMMA.” It is still available through the official online store.

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1 brands
Founded
2014
2014 Parent brand
Daniella&GEMMA
Footwear

A decorative line bringing together stud designs

TSUBU is an officially derived, decoration-focused sub-line of Daniella&GEMMA. In an offic

TSUBU is an officially derived, decoration-focused sub-line of Daniella&GEMMA. In an official announcement, it was introduced as a new line in September 2025, bringing together under a separate name the grain-like stud designs previously offered by Daniella Tam and GEMMA LINN. Unlike Daniella Tam and GEMMA LINN, which are centered on character concepts, TSUBU is characterized by organizing its products around the distinct design element of studs. A dedicated TSUBU collection is available in the official online store, with products across multiple categories continuing to be offered.

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