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Tuckernuck

Basic information

Country
United States
Founded
2012

Overview

Tuckernuck was founded in 2012 in Washington, D.C., by Madeline (Maddy) Grayson, Jocelyn Guyot, and September Votta as a fashion and lifestyle retailer. Primarily online, it curates and sells apparel, shoes, accessories, home goods, menswear, and kids’ products, with a focus on womenswear. It also offers private labels such as Tuckernuck, Tnuck Sport, and Tnuck Beach.

Concept

We want to make shopping fun and easy, and for you to feel effortlessly cool, confident, and ready for wherever life takes you.

Tagline

Your one-stop shop for a fun, full life.

Sub-brands

  • Tnuck Sport 2021

    A sports/athleisure line developed by Tuckernuck as its own private label. Officially positioned as one of “Our Tuckernuck Brands (Labels),” it centers on “play-all-day” products made with functional materials and is intended to cover everyday commuting and exercise. Alongside the main Tuckernuck label, which offers classic wardrobe pieces, and Tnuck Beach, which is geared toward resort use, it complements the wardrobe for different occasions.

    A dedicated activewear line using functional materials

  • Tnuck Beach 2022

    A derivative line of the private label rooted in Tuckernuck’s founding team and in-house design, focused on resortwear such as kaftans. Officially listed under “Our Tuckernuck Brands (Labels),” it is positioned as a resort-focused label for occasions “from the beach to outings and evening,” alongside the Tuckernuck label’s everyday offerings and Tnuck Sport’s activewear.

    A resort-focused line centered on kaftans

  • Tuckernuck Home 2023

    A home-focused offshoot line that expands Tuckernuck’s in-house offerings beyond apparel. Edited as an official collection under the name “Tuckernuck Home,” it offers home décor and lifestyle goods for hostess gifts and room updates. Alongside the primarily womenswear-focused Tuckernuck label and the purpose-specific Tnuck Sport and Tnuck Beach lines, it strengthens the assortment through in-house designs as a “lifestyle retailer.”

    An in-house line of home furnishings and gifts

  • Tuckernuck Tabletop 2023

    Within Tuckernuck Home, “Tuckernuck Tabletop” is offered as a derivative line centered on table-related items such as tablecloths, napkins, and placemats. It officially uses the phrase “Designed in-house” and brings together table settings intended for everyday dining and home parties. It serves as a dedicated line for continually strengthening the table category within the broader home segment.

    A derivative line focused on table-related items