Tagline
All Of Us, As We Are
Universal Standard is a brand for women in sizes 00–40, launched in New York in 2014 by Polina Veksler and Alexandra Waldman. It offers denim, workwear, athleisure, and more, with “All Of Us, As We Are” as its tagline and “We’re the world’s most inclusive fashion brand, but access for all shouldn’t end with US.” as its guiding statement. Its signature material is signature stretch linen, and it also offers size exchanges through Fit Liberty. It describes its approach to fit across all sizes as “Every garment is fit on every size—no formulas, just fit models.”
Concept
We’re the world’s most inclusive fashion brand, but access for all shouldn’t end with US.