Urban Renewal

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Overview

Urban Renewal is a brand launched by US-based Urban Outfitters in 1983. It offers one-of-a-kind vintage clothing and home goods made by reusing and reworking secondhand clothing, deadstock, fabrics, and other items. By giving used items new value, it expresses efforts to reduce waste and support circular fashion. Today, this work is also carried on through Urban Outfitters’ “Vintage & ReMADE” program.

Concept

Repurposed, remade, and one-of-a-kind vintage goods

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1 brands
Founded
1970
1970 Parent brand
Urban Outfitters
Clothing

A line focused on circular products through vintage clothing and remade items

Urban Renewal is a brand developed by Urban Outfitters to give vintage clothing and reused

Urban Renewal is a brand developed by Urban Outfitters to give vintage clothing and reused materials new uses. It has offered vintage items, upcycled existing garments, and remade products using surplus fabric, as well as home goods in addition to apparel. Unlike BDG and Standard Cloth, which focus on new denim and everyday clothing, it covers the commercialization of existing garments and materials through recirculation and reconfiguration. It gives concrete form, as a product line, to the parent brand’s initiatives around reuse and circularity.

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