Tagline
Beauty-infused, studio-to-street activewear
VAARA is an activewear brand launched in London in 2014 by Tatiana Korsakova. Designed to be worn seamlessly from the studio into everyday life, its range includes leggings, bras, and tops. Guided by a philosophy of European craftsmanship and timeless design, the brand places importance on making its products in Europe, including production at small workshops in Portugal and Italy.
Concept
Founded by Tatiana Korsakova, to reimagine the concept of athleisure