VICKY

PREMIUM BY VICKY began in 2004 as a second line derived from VICKY, adding proposals for adult women that pursued higher-quality materials and silhouettes to the parent brand’s women’s collections. Store descriptions presented it as offering sophisticated, rich casualwear and rich workwear for career women, with cool, polished pieces. While VICKY’s main line covered a broad range of trend-driven and everyday wear, PREMIUM BY VICKY was positioned as an upper-tier offshoot responsible for a mature wardrobe, including clothing for work. The line ended after the Fall/Winter 2014–2015 season.

ENIM BY VICKY is a secondary line featured alongside VICKY in the current official VICKY online store, offering a different perspective on the parent brand’s daily wardrobe. While VICKY adds a refreshed feel to everyday wear with denim as its icon, ENIM promotes the idea of freely enjoying personal style and offers tops, dresses, outerwear, bags, and other items that combine unique design with practicality. Unlike the refined workwear and rich casual direction for adults represented by PREMIUM BY VICKY, it is a current line that foregrounds everyday outfits and individual preferences.