Right-on

CAMP7 is an outdoor brand founded in 1971 in Boulder, Colorado, USA. At Right-on, it offers daily outdoor apparel that draws on the brand’s assets. Its main distinction from BACK NUMBER’s jeans-focused casualwear and HONEYSUCKLE ROSE’s women’s casualwear is its incorporation of functionality and design derived from mountaineering gear into everyday casualwear. Through items such as outerwear and bags, it adds outdoor uses and design elements to Right-on’s lineup.

VIVIAN BLUE is a line that Right-on introduced as a new brand in 2013, initially proposing a mixed style incorporating mode, street, and traditional elements. It was later also presented in official announcements as a kids’ brand, and offers items such as drawstring bags and handkerchiefs for preschool and school use. In the current lineup, it sits alongside MPS, which offers kids’ wear including denim, as a brand responsible for children’s clothing and new-life products. While MPS focuses mainly on clothing, VIVIAN BLUE is distinguished by its offerings that also include accessories related to preschool and school.

Refurbish is a private label launched by Right-on in fall 2021 as part of its product planning for younger consumers. Its core concept combines street and vintage elements, drawing on 1990s-inspired collegiate designs. Unlike BACK NUMBER, which covers a broad range of denim casualwear, it is a casual line that clearly foregrounds a specific era and street elements. It also complements style offerings for younger consumers while differing in target audience and design direction from MPS, which is aimed at kids.

BACK NUMBER is a private brand developed by Right-on, responsible for the company’s jeans-focused casual offering. Grounded in American casualwear, including workwear and military influences, it promotes “Re-Vintage,” reworking vintage elements through contemporary materials and silhouettes, and offers a wide range of items from denim to tops and outerwear. Unlike MPS, which is aimed at children; CAMP7, which incorporates outdoor elements; and Refurbish, which presents streetwear and vintage styles for younger consumers, it is Right-on’s main casual label spanning genders and item categories.

HONEYSUCKLE ROSE is a women’s brand developed by Right-on, offering outerwear, tops, everyday clothing, and other items. Among Right-on’s private-label brands, it complements the range with a casual wardrobe for women, unlike BACK NUMBER, which focuses on men’s and unisex denim-based casualwear, and CAMP7, which incorporates functionality and design inspired by the outdoors. Its products range from coats and blousons to sweatshirts and tank tops, covering a broad range of everyday women’s clothing.

MPS is a kids’ line by Right-on, offering clothing in children’s and junior sizes. Its products include denim pants as well as tops and outerwear, making it a range that covers a broad selection of everyday wear for growing children. While BACK NUMBER focuses on denim casualwear for adults, MPS is specifically aimed at children. It is also distinct from VIVIAN BLUE, which offers items for preschool and school use, in that it supports children’s wardrobes primarily through clothing.

PLUS ONE is one of the original brands carried by Right-on, offering a wide range of casual items such as shirts, jackets, and hoodies. Unlike BACK NUMBER, which proposes American casualwear centered on denim, or Right-on Basic, which focuses on basic items, PLUS ONE is not limited to a specific role and complements everyday clothing, including tops and outerwear. Within Right-on’s assortment, it provides general casualwear across categories, unlike lines specializing in a particular target audience or categories such as outdoor wear.

Right-on Basic is a line of basic items developed by Right-on as a private brand to support everyday wear. It has covered products that form the foundation of an outfit, including underwear such as functional innerwear, as well as socks. Rather than foregrounding a specific fashion direction, as BACK NUMBER does with styling centered on denim and American casual wear, or CAMP7 does with an outdoor aesthetic, it serves to complement everyday essentials. It occupies the practical basics segment of Right-on’s lineup.

Salt & Peppr is developed as a private brand of Right-on and was relaunched in 2022 with the concept of “urban American casual.” It offers products for adult men and, in 2024, appointed a fashion content creator as creative director and released a leather jacket that reinterprets the design of a denim jacket in a contemporary way. Its target audience and direction differ from Refurbish, which presents 1990s-inspired streetwear and vintage styles for younger consumers. While BACK NUMBER covers a broad range of jeans-based casualwear, Salt & Peppr clearly focuses on American casualwear for adult men.