BACK NUMBER

BACK NUMBER is a private brand developed by Right-on, responsible for the company’s jeans-focused casual offering. Grounded in American casualwear, including workwear and military influences, it promotes “Re-Vintage,” reworking vintage elements through contemporary materials and silhouettes, and offers a wide range of items from denim to tops and outerwear. Unlike MPS, which is aimed at children; CAMP7, which incorporates outdoor elements; and Refurbish, which presents streetwear and vintage styles for younger consumers, it is Right-on’s main casual label spanning genders and item categories.

BACK NUMBER KIDS is an independent line derived for children, carrying on the BACK NUMBER name and its denim and American casual context. In 2013, a specialty store opened as a kids’ fashion brand, offering casual wear that combined American traditional styles for boys with sweet elements for girls. Centered on jeans, its range also included tops, bottoms, and goods, serving a child-focused audience distinct from BACK NUMBER, which primarily targets men and women. Right-on’s official announcements also treated it as a brand name and a distinct store format, and dedicated stores were confirmed in 2016 as well.