BACK NUMBER KIDS was a Japanese kids’ casual brand operated by Right-on Co., Ltd. It launched on March 7, 2013, after an existing business format, MPS, was renamed. Based on American traditional style, it offered casual wear combining items for boys and girls. With a focus on jeans, materials, and quality, its range included bottoms, tops, and fashion accessories. It was developed as a kids’ line derived from BACK NUMBER and sold through dedicated stores, but the number of stores in this format fell to zero in the fiscal year ending August 2019, and the brand has since ended.
Concept
A casual brand based on American traditional style, combining items for boys with girls’ items suited to sweet outfits.