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VIVIAN BLUE

VIVIAN BLUE

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Country: Japan
Founded: 2013 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

VIVIAN BLUE is a Japanese fashion brand launched in 2013 by Right-on, a specialty retailer of jeans and casual wear. According to its official announcement, the brand embraces a MIX style incorporating elements of mode, street, and trad fashion. It currently offers mainly kidswear for girls, proposing trend-conscious outfits for children who aspire to teen fashion.

Concept

A new brand from Right-on offering a MIX style that brings together favorites suited to expressing the current mood, without being bound by the usual boundaries of fashion, incorporating mode, street, and trad styles.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1980

Year Brand Category Description

1980

Right-on

Parent brand

Clothing

A line responsible for kids’ clothing and preschool and school用品

VIVIAN BLUE is a line that Right-on introduced as a new brand in 2013, initially proposing

VIVIAN BLUE is a line that Right-on introduced as a new brand in 2013, initially proposing a mixed style incorporating mode, street, and traditional elements. It was later also presented in official announcements as a kids’ brand, and offers items such as drawstring bags and handkerchiefs for preschool and school use. In the current lineup, it sits alongside MPS, which offers kids’ wear including denim, as a brand responsible for children’s clothing and new-life products. While MPS focuses mainly on clothing, VIVIAN BLUE is distinguished by its offerings that also include accessories related to preschool and school.

1980 Parent brand

Right-on

Clothing

A line responsible for kids’ clothing and preschool and school用品

VIVIAN BLUE is a line that Right-on introduced as a new brand in 2013, initially proposing