PREMIUM BY VICKY is a Japanese women's fashion brand launched in 2004 by Vicky Co., Ltd., an apparel company based in Kobe. As an elegance line for career women derived from VICKY, it proposed refined casualwear and polished workwear for adults, with a focus on high-quality materials and the pursuit of flattering silhouettes. The brand was described as a “cool, stylish brand of items for beautiful, mature women” and operated stores in department stores and commercial complexes. It is said to have ended after the Fall/Winter 2014–2015 season.
Concept
A cool, stylish brand of items for beautiful, mature women, expressing refined casualwear and polished workwear for adults through high-quality materials and the pursuit of flattering silhouettes.