ENIM BY VICKY

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Overview

Tagline

There are no rules in fashion; freely wear the styles you love.
ENIM BY VICKY is a fashion line derived from VICKY, a Japanese womenswear brand originating in Kobe. Its motto is “There are no rules in fashion; freely wear the styles you love,” and its theme is “Fashion that makes me feel like myself and appeals to me.” It offers a wardrobe combining unique designs and practicality, including womenswear such as tops, dresses, and outerwear, as well as bags and fashion accessories. Its products are sold through channels including VICKY’s official online store.

Concept

Fashion that makes me feel like myself and appeals to me

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1980
1980 Parent brand
VICKY
Clothing

A secondary line focused on everyday wear and free self-expression

ENIM BY VICKY is a secondary line featured alongside VICKY in the current official VICKY o

ENIM BY VICKY is a secondary line featured alongside VICKY in the current official VICKY online store, offering a different perspective on the parent brand’s daily wardrobe. While VICKY adds a refreshed feel to everyday wear with denim as its icon, ENIM promotes the idea of freely enjoying personal style and offers tops, dresses, outerwear, bags, and other items that combine unique design with practicality. Unlike the refined workwear and rich casual direction for adults represented by PREMIUM BY VICKY, it is a current line that foregrounds everyday outfits and individual preferences.

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