Tagline
Transcending all boundaries, including age, gender, season, and place
WHERELESS is a Japanese unisex line launched by G.V.G.V. in July 2023. It is created by MUG, the designer of G.V.G.V., and is guided by the idea of “transcending all boundaries, including age, gender, season, and place.” Centered on creating garments with the boundary between on and off in mind, the line offers clothing and accessories that can be worn agelessly, seasonlessly, and regardless of gender. Its offerings focus on sweatshirts and denim, with washable leather patches as a signature detail.
Concept
Based on creating things that MUG would want to wear and make when off, if there is an on and off within MUG, the line plans to regularly release clothing and accessories that can be worn agelessly, seasonlessly, regardless of gender, and “WHERELESS.”