G.V.G.V.

An independent label developed as G.V.G.V.’s secondary line. While G.V.G.V.’s main collection presents seasonal formal proposals, NAKID by G.V.G.V. was centered on basic items such as T-shirts, sweatshirts, and bags, drawing on youth and DIY culture associated with flyers and record covers from hardcore, skate, and garage bands of the 1970s to 1990s. It positioned G.V.G.V.’s countercultural orientation within a more street-oriented, everyday range of products.

A new label launched from G.V.G.V. in September 2016. Unlike the mainline seasonal collections, it centered on MUG’s approach to “designing existing items” and presented universal items such as T-shirts, hoodies, caps, military wear, and uniforms in a genderless way. It offered both mass-produced items and one-of-a-kind pieces made using vintage items, and adopted an irregular release schedule rather than seasonal launches. It was positioned as a derivative label focused on everyday staples and graphic proposals.

A new line launched by G.V.G.V. in July 2023. Starting from the idea of creating clothes to wear during MUG’s time off, it regularly releases apparel and accessories that cross boundaries of age, gender, season, and place, primarily in unisex, one-size styles. Separate from the main line’s seasonal collections, it proposes everyday clothing that is not limited to specific occasions, such as sweatshirt and denim sets, and is also treated as an independent category in the official online store.

A MUG-led offshoot project presented as an independent category in G.V.G.V.’s official online store. Separate from the main line’s seasonal collections, it reuses and reconstructs vintage T-shirts, sweatshirts, hoodies, denim, flannel, and other items, treating holes, stains, and wear as part of each piece’s history to create one-of-a-kind genderless pieces. While WHERELESS focuses on everyday clothing that crosses boundaries, this project is positioned around upcycling and one-of-a-kind production.