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G.V.G.V. BLACK

G.V.G.V. BLACK

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Country: Japan
Category: Clothing
Related brands: Clothing brands from Japan

Overview

G.V.G.V. BLACK is a spin-off project developed by Tokyo-based fashion brand G.V.G.V. The parent brand was launched in 1999 by designer MUG, who also leads BLACK. Centered on a fusion of Tokyo street style and sustainability, the project reuses and upcycles vintage T-shirts, sweatshirts, hoodies, denim, flannel shirts, and other items. Holes, stains, fraying, and wear are accepted as part of each item’s history rather than treated as flaws to be repaired, and the pieces are reconstructed into genderless one-of-a-kind items.

Concept

Being sustainable

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1999

Year Brand Category Description

1999

G.V.G.V.

Parent brand

Clothing

An offshoot project centered on upcycling

A MUG-led offshoot project presented as an independent category in G.V.G.V.’s official onl

A MUG-led offshoot project presented as an independent category in G.V.G.V.’s official online store. Separate from the main line’s seasonal collections, it reuses and reconstructs vintage T-shirts, sweatshirts, hoodies, denim, flannel, and other items, treating holes, stains, and wear as part of each piece’s history to create one-of-a-kind genderless pieces. While WHERELESS focuses on everyday clothing that crosses boundaries, this project is positioned around upcycling and one-of-a-kind production.

1999 Parent brand

G.V.G.V.

Clothing

An offshoot project centered on upcycling

A MUG-led offshoot project presented as an independent category in G.V.G.V.’s official onl