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NAKID by G.V.G.V.

NAKID by G.V.G.V.

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Country: Japan
Founded: 2012 2010s
No longer active
Category: Clothing Bags
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

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Overview

NAKID by G.V.G.V. is a second line derived from Tokyo-based fashion brand G.V.G.V., launched for Fall/Winter 2012. Designed by Onda Yo, it offered basic items for men and women, including T-shirts, sweatshirts, and tote bags. The name is a coined term combining “NAKED” (naked, in a fresh, untouched state) and “KID” (young people living in their era). The line incorporated lo-fi, DIY visuals seen in flyers and record jackets from the 1970s to the 1990s.

Concept

“NAKED” means naked, in a fresh, untouched state. “KID” refers to the idea that it is the kids living in any given era who create culture. “NAKID” is a coined term combining these two meanings. The designs incorporated lo-fi, DIY visuals often seen in flyers and record jackets from the 1970s to the 1990s, and the line offered basic items.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1999

Year Brand Category Description

1999

G.V.G.V.

Parent brand

Clothing

A secondary line centered on youth culture

An independent label developed as G.V.G.V.’s secondary line. While G.V.G.V.’s main collect

An independent label developed as G.V.G.V.’s secondary line. While G.V.G.V.’s main collection presents seasonal formal proposals, NAKID by G.V.G.V. was centered on basic items such as T-shirts, sweatshirts, and bags, drawing on youth and DIY culture associated with flyers and record covers from hardcore, skate, and garage bands of the 1970s to 1990s. It positioned G.V.G.V.’s countercultural orientation within a more street-oriented, everyday range of products.

1999 Parent brand

G.V.G.V.

Clothing

A secondary line centered on youth culture

An independent label developed as G.V.G.V.’s secondary line. While G.V.G.V.’s main collect