szu
/
Fashion brands
/
G.V.G.V. FLAT

G.V.G.V. FLAT

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Japan
Founded: 2016 2010s
No longer active
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

G.V.G.V. FLAT is a unisex offshoot label launched in September 2016 by the Japanese fashion brand G.V.G.V. Centered on designer MUG’s idea of “G.V.G.V.-style basics,” it proposed casual items such as T-shirts, hoodies, and caps, as well as established, timeless items such as military and uniform wear as subjects for design. Its core concept was to design “ready-made items,” while the name FLAT embodies ideas of universality and gender neutrality.

Concept

With “G.V.G.V.-style basics” as its theme, the label is based on the concept of designing “ready-made items.”

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1999

Year Brand Category Description

1999

G.V.G.V.

Parent brand

Clothing

A genderless label focused on universal items

A new label launched from G.V.G.V. in September 2016. Unlike the mainline seasonal collect

A new label launched from G.V.G.V. in September 2016. Unlike the mainline seasonal collections, it centered on MUG’s approach to “designing existing items” and presented universal items such as T-shirts, hoodies, caps, military wear, and uniforms in a genderless way. It offered both mass-produced items and one-of-a-kind pieces made using vintage items, and adopted an irregular release schedule rather than seasonal launches. It was positioned as a derivative label focused on everyday staples and graphic proposals.

1999 Parent brand

G.V.G.V.

Clothing

A genderless label focused on universal items

A new label launched from G.V.G.V. in September 2016. Unlike the mainline seasonal collect